It was 1971: a year when the world was beginning to change rapidly with an exciting new spirit of digital invention, creativity and imagination along with a worldwide drive for new purpose. A new dawn. And yet, cycling was still very traditional, very conventional, conforming to some sort of rulebook: our founders believed that there had to be a better way.

So we ditched the rulebook, cut a new path and created a new way. From a Connecticut workshop we set about revolutionising cycling for the better, for everyone. We assumed nothing, we iterated and reiterated and from day one we have worked on pioneering materials, ergonomics and technology, and we haven’t looked back since.